Why Digitizing the Agriculture Insurance Journey is Essential

Quoting a farm insurance policy isn’t exactly straightforward. It is multi-faceted; what type of operation, is there a commercial business involved, what about their personal assets, etc. This requires time. Alot of time. Time to search the market for various coverage options and different policies to completely insure a farmer’s needs. Not to mention it isn’t typically a digital process. It may require several site visits, drawing site diagrams, taking photos and getting serial numbers off equipment and machinery. 

In today’s fast-paced digital world, insurance brokers require an efficient platform that delivers value to them and their clients. The First Acre Insurance™ mission is to innovate in this space finding value-added tools and efficiencies for brokers. At a minimum, giving agriculture insurance brokers tools to do their job in a timely and value add fashion is a must.  

A state-of-the-art digital platform has been launched that can quote, bind and issue an all inclusive, all in one, ag insurance policy in as little as 30 minutes. Now that is game changing. 

The journey includes a digital site map. This allows a broker to place buildings directly on the farm operation via satellite imagery. Various functionalities like measurement and drawing tools allow brokers to map out the site with near complete accuracy. The platform comes with a host of other features that add value to brokers’ experience, such as pre-filled subscription lines, real-time issuance of policies and real time to current market value machinery valuations. Because the platform is digitally enabled it is available 24/7, brokers are able to quote in real time with the client wherever is convenient with their laptop or tablet with the farmer. They can make adjustments, tweak quotes and get updated pricing real-time while sitting with the client. The bonus for the farmer is the ability to see their operation from a bird’s eye view. The development of these tools was led by the input from brokers and farmers to ensure valuable solutions were put on the table and solved for. 

In addition to a broker led digital experience, First Acre has delivered CYA All in one coverage options, think, one policy for personal, agriculture and commercial coverage. The ease and efficiencies of having only one policy are truly game changing. 

These changes will revolutionize the way ag insurance is done well into the future.